12 Jan
As a business owner, one of the best ways to improve your company’s profits is to get more work from each of your clients. From an auto shop repair perspective, this can either mean doing more repair work in a single visit per customer or simply ensuring that they will return to your business again in the future. Some ways to get more work from each client are challenging, while others simply require simple changes that will get you on the right track.
Show Off Your Expertise
The first thing you need to do in order to get more work from each client is show off your
expertise. Clients are more likely to trust you with their car if they know that you and your
technicians are experts in the field. Make sure that your qualifications are prominently displayed
in your repair shop and mention that you have been in the business for a long time, giving
specific numbers. This will reassure customers, giving them the faith to trust you with more
extensive or invasive repairs as opposed to a quick oil change.
Focus On The Customer’s Needs
Instead of trying to sell every single product and service you offer, focus on the customer’s need.
You should still mention the other services, but avoid seeming too pushy as this will put off
customers. When you focus on what your customer needs, however, they will have a better
experience, improving customer satisfaction and their chances of returning. Additionally, if you
spin an additional service so it seems like something they truly need, and do so in a friendly,
helpful way, they will be more likely to opt to have that service done.
Inspect Vehicles
Going along with the previous point, you don’t want to be overly pushy, but you should be sure
that every customer that comes into your repair shop knows all the services you offer and what
might be necessary for their vehicle. To help with this, have your mechanics spend a bit of extra
time on each vehicle, making sure it is in proper working order. If they notice another repair is
needed in the near future, present this information to your customer in a helpful way. By letting
them know that they will save time in the long run by doing the repair now and save money as it
won’t have the chance to get worse, they are likely to agree to the additional service.
Be Honest And Informative
Instead of just telling your customers what repairs need to be done or what is wrong with their
car, take the time to explain it to them. This extra attention will go a long way in improving
customer satisfaction so they will plan on returning to your shop in the future. You also have a
better chance of selling additional services if the client truly understands the benefits.
Be Prompt With Service And Notifications
The main method of getting more work from each client is by optimizing customer satisfaction
and the easiest way to do this is with promptness. You want to be prompt not only with service,
but also with notifications, such as if a car in for repairs is ready to be picked up. A cloud
application can help with this as they will automatically text clients when their car is ready,
saving you the trouble. These management systems can also help you stay organized so repairs
take the shortest time possible, improving customer satisfaction and increasing the chances of
clients returning.